NEWS

JULY 2010

HABITUAL featured in Japanese fashion newspaper-SENKEN. Click Here

MAY 2010

Check out our window display at American Rag Cie
150 S. La Brea Avenue, Los angeles, CA 90036

APRIL 2010

Get a chance to win a free pair of Habitual Jeans!!!
Habitual Denim Giveaway

MARCH 2010
Dior model, Jessica Stam, loves Habitual Jeans.
Five minutes with Jessica Stam

FEBRUARY 2010

Eva Longoria Parker wearing Habitual- Ava Skinny in Smokey.
DenimBlog.com

Habitual featured in Piperlime.com
The Pale Jean Scene

NOVEMBER 2009

Associated Content features Habitual Luxury Jeans Fashion Review

Dakota Fanning on Ellen Degeneres show wearing Habitual Audrey Leggings discussing New Moon: Click Here!

OCTOBER 2009

Spring 2010 Photo Shoot Preview

Become a fan of Habitual on Facebook: Click Here!

AUGUST 2009

Habitual VIP dinner party with Nylon at Skybar. With the casts of True Blood, 90210, Entourage, and more for NYLON's TV party.

JUNE 2009

Good Day LA features Habitual on it's STYLEFILE segment. VIew it on www.myfoxla.com

MAY 2009

Habitual gets up close to some tv personalities at a special Upfront event in the day and a party at night in New York.

Denimology shines the spotlight on Habitual's Lee Holman for their Designer Q&A. Read the entire interview on www.denimology.com

JANUARY 2009

Lee Holman joins Habitual as its new Creative Director and has an ambitious vision for the future of the premium denim brand. Having twelve years of experience in the fashion industry, he is ready to take on one of Los Angeles' original premium denim brands and turn it into a modern contemporary brand. Born and raised in London England, Holman developed a keen eye for tailoring and an acute sense of style through his studies. He received a master's degree from the prestigious Central Saint Martins fashion program, where he laid the foundation upon which he built his impressive career. Holman has focused his efforts primarily on elaborate, structural design detail and mastering fit.

Upon completion of his studies, Holman was determined to make a name for himself in the fashion industry. Designing for a number of renowned fashion companies, including Abercrombie & Fitch, Levi's Strauss & Company, and Paul Smith, Holman gained much of his expertise. Holman then became Creative Director for the luxury brand, Thomas Burberry. In his two -and-a-half years at Burberry, using the classic trench as his muse, Holman went on to bring personality and refinement to the brand with a combination of classic designs and modern ideas.

Leaving the classic trench for the five pocket jean, Holman has refined and perfected the Habitual jean. Using his extensive knowledge of denim processing and washing along with his distinctive skill in creating fashion forward designs, he will combine a fresh contemporary edge with Habitual's sophisticated design. Lee Holman has made himself an asset to the progression and success of the Habitual brand with his vision, unwavering drive, and passion for his work.


OCTOBER 2008 - APRIL 2009

Habitual “Pink Ribbon” Jeans aid in helping the fight against breast cancer by donating 15% of all proceeds to The National Breast Cancer Foundation.



JUNE 2008

Habitual was the “perfect fit” to be chosen as the exclusive Jean for the MTV Movie Awards Gift Bag.
NEWS
Sneak Preview
Preview behind the scenes of Habitual Fall 2010 Photo Shoot