ABOUT
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| ABOUT |
| Founded in 2001, Habitual has established itself as one of the top leaders in the premium denim market. We are best known for our impeccable fit, intricate wash processes and innovative design - one that is both forward and fresh. The signature Maltese cross design featured on most of our core styles traces back to Ancient Greece. The symbol used by warrior monks in Malta, Celtic knights and firefighters represent courage, honor, truth and bravery. Habitual strives to fuse refinement and luxury with functionality. We pride ourselves on our focus to detail and strong fundamental techniques. This is the basis used to create exciting and imaginative emotional experiences each and every season. Beginning with the finest fabrics the world has to offer, all of our carefully developed designs receive special hand treatments where the underlying beauty is brought to life. Often times, our jeans are triple washed and hand-sanded, other times, we simply let the fabric and construction shine. We draw our inspiration from New York and Los Angeles combining a bicoastal sensibility to the brand. All production is made domestically in Los Angeles, California. Habitual has remained a celebrity staple since its inception, as it is most fitting for the individual with a sense of self and personal style. We hope that it will easily become your next unbreakable habit. |