|Founded in 2001, we are best known for our impeccable fit, intricate wash processes and innovative design. The signature Maltese cross design traces back to Ancient Greece. The symbol used by warrior monks in Malta, Celtic knights and firefighters represent courage, honor, truth and bravery.|
We draw our inspiration from New York and Los Angeles combining a bicoastal sensibility to the brand. All production is made domestically in Los Angeles, California.
Habitual has remained a celebrity staple since its inception, as it is most fitting for the individual with a sense of self and personal style. We hope that it will easily become your next unbreakable habit.