|Founded in 2001, HABITUAL emerged as a top leader in the premium denim market. Widely embraced by celebrities, fashion editors and style mavens, it's impeccable fit and forward designs gained worldwide recognition instantly.|
We draw our inspiration from New York and Los Angeles combining a bicoastal sensibility to the brand. Every piece is expertly cut, sewn and washed in Los Angeles, California
by skilled artisans.
Always on trend but never trendy, we celebrate personal style and inner confidence. When something is a perfect fit, feels right and looks so good, it becomes habitual. Let HABITUAL become your next unbreakable habit.